Recently, it has been noticed that we European folks seem to pay a premium for our gadgets compared to our US counterparts. DJ Hero seems to follow the same pattern.

When Apple launched their new Macbook range, it was noted that the British price did not equate to the same value as the USA price. This news spread like wildfire thanks to sites such as Twitter which enabled users to vent their opinions. Since then, it has come to light that many newly launched gadgets seem to have this ‘premium’ added to the price over on our shores, compared to the USA.

DJ Hero was announced to have a price tag of $120 last month for US retail sales. This was a shock to most people over there and said to be way too high. However, the European RRP has now been announced at £107.99. This adds a premium of about $50 ontop of the USA price, equating to approximately $178.

Stores across the UK have already fought hard to get their prices as low as possible, with the high street shop HMV having the first pre-order price-tag of just £99.99. Not a big difference, but every little does help these days in my opinion!

There has been lots of mixed views over the last few months about this game, which is due for release this November with the turntable controller. This price-tag puts it well above the Guitar Hero range of packages; priced approximately £59.99 in most retail stores. Why not place your opinions on this topic below, and share which us your views on the game and the RRP that’s been set.

Activision prices DJ Hero at GBP 108 [Eurogamer]

DJ Hero [HMV]