Nintendo president Satoru Iwata has revealed that the West will not see the DSi retailed at a price equal or lower than current DS models.
“…in Japan, DS Lite was more expensive than the original DS but the total demand converged on DS Lite very quickly.”
He goes on to point out that the European and American market didn’t react the same way. Forcing Nintendo into a position where they had to sell the DS Lite at the same price as the original. Demand for the DS Lite in Europe was slower than anticipated too.
“This time, considering the current foreign currency exchange rates, there is no possibility of selling DSi overseas with the same price as DS Lite at all. There will have to be a difference in price. With this price difference, I think that the DS Lite and DSi will be sold side by side in the Americas and in Europe, but I will not be able to comment on their ratio today as we have not announced the prices and we will have to see how people react to the announcement.”
What do you make of the announcement? Seems to me, if the DSi is launching in Europe with a heavier pricetag than other DS models; all it takes for Nintendo to reduce the price is no-one buying it. If initial sales are slow, what else are they going to do? They’ve had to do it before…
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