We can argue all we want with Red Steel and Rayman: Raving Rabbids being subjectively mediocre games, but now it doesn’t make a difference to Ubisoft. During an investment meeting, CEO of Ubisoft Paris Yves Guillemot showed his enthusiasm towards Nintendo’s success in both the console and portable market.
“[Nintendo’s mass market strategy] is very profitable for Nintendo, and very profitable for all third-party publishers,” he said. “…Because [the strategy] is working, we create more product [for Nintendo platforms] and this will actually bring more people into the industry. The Wii is going to continue to do extremely well with no limit to growth.
Guillemot said Ubisoft currently has 400-500 people who are dedicated to the Wii platform right now, and believes that next year, Ubisoft will have “Nintendo-like quality” on the Wii.
We mustn’t forget the success of the Nintendo DS, as CFO Alain Martinez pointed out that because of low development costs, profitablity can be met around 100,000 units sold as opposed to 1.3 million on the Playstation 3 and Xbox 360.
Source: Next Generation Biz

Leave a Reply