Reuters has reported that Nintendo Co Ltd. has become Japan’s second most valuable trade company just trending behind Toyota Motor Corporation. Reasons to justify this include the major success the Nintendo Wii and DS has brought. Both continue to outsell the competition, and investers can bet that both machines can still stay strong during the 2007 holiday season.

“I think it’s reasonable to think that this Christmas Nintendo strategy of catering to both core and casual gaming markets will succeed again.” Shares in Nintendo closed up 3.1 percent at 59,200 yen on Tuesday, bringing its market value to 8.39 trillion yen (36.4 billion pounds), surpassing Canon’s market capitalisation of 8.12 trillion yen.”

You can check out the Reuters article here.