UK developer and publisher, Data Design Interactive has opened a new video game studio dedicated to it’s Wii label, Popcorn Arcade. The company already announced 14 titles will be released this year, with 30 more in development. Popcorn Arcade hopes to become the biggest developer for the Wii console.

Popcorn Arcade is striving to create games for the casual audience, and will be priced to fit the consumer’s needs.