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Third Party Support held back for Wii due to perception of First Party

Nintendo consoles were always known to have a suprisingly strong lineup with Nintendo published games. Frontline Studios, a Wii developer, is saying third-party developers are holding back on the Wii since Nintendo has always relied on their titles to keep the consoles going. And they are doing an excellent job at it.

“The trepidation of companies to support the console and its motion sensitive controller has left a gap in the market that independent studios have been wise to exploit” claims Brian Dreyer, business development manager for Frontline Studios whilst talking to Gamesindustry.biz.

Nintendo hardware is traditionally seen as great for first-party titles, but not so much for third-party games. That fact really scares a lot of publishers and frankly we’ve seen a lot of publishers take that wait-and-see attitude with the Wii. Rightly or wrongly, publishers are more frustrated with that than independent developers are.”

Frontline Studios is currently working with Nibris and Digital Amigos on the horror Wii title Sadness. The developers are using the innovating elements on the Wii to bring a different approach in game development.

“It’s the marketing warfare,” said Dreyer. “Nintendo is the challenger, it’s the underdog and it has to be coming to market with something that is completely different.”

“Gamers are yawning at these supposedly great-looking games on other systems. With the Wii, we’re back to the fundamentals, the nuts and bolts of any videogames experience, which simply means it has to be fun,”

Wii will continue to see this anxiety of third-party support on the Wii? Only time will tell…

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